March 29, 2020
Christmas is the best time to fortify your relationship with your broadcasters. Indeed, they’re not your employees, but they can leave anytime, even easier. A platform without broadcasters means no money for you.
So how can some platforms keep their broadcasters and others can’t?
It’s all about your relationship with them! Make them feel appreciated on your platform, write them, make them feel part of something bigger and they will not leave ever again. Don’t forget, online business is global, the broadcasters can work anywhere!
Here are some tips! Taking the extra mile for your broadcasters can prove to be extremely productive for your business.
If you only recently acquired a platform and want to build your business, it will take a little bit of time to bring traffic and have clients. What do you do until then? You need broadcasters online for traffic to convert to clients.
You know what some of the best studios do?
They pay the models a minimum of $6/h if they’re online when there are no clients, yet. This way you build your business faster and your broadcasters are not leaving.
Building a relationship is key to a successful online business. How? Well, be creative!
One example is sending helpful newsletters to your broadcasters.
Don’t just send boring information in a boring email. Take it further, be better! Use 3rd party apps to make the newsletters fun and interactive. Example of newsletter apps is ‘Chimp Mail’, you can use their services to make a professional newsletter.
What content should you add to your newsletter? Useful ones!
Contact your broadcasters regularly, check how they are doing, check if they’re happy or if they have any suggestions. Ask if they’re happy or not, how can you make it better for them. December? The best time to bond with them, to ask about they’re life, to socialize a little bit. Don’t be just a boss, a platform owner, be much more than that.
Want to take it a step further than that? Create a WordPress page to promote them, add valuable content, photos and videos of them.
Share new market insights, your opinion on the matter; generating valuable content shows that you are on top of your game and improves brand awareness.
Promote this good enough and your broadcasters and clients will share your content or recommend your services to their connections based on publicly available content.
The best way to show respect for your broadcasters is to respond within the 24h window. If possible, even within one hour. It is much more effective to reply saying that you received an email and that you will reply as soon as possible instead of writing a long delayed email.
Broadcasters are experts in their fields as you are in your field. You need to listen to ideas and inputs from your broadcasters because they have worked with other platforms and they can offer free tips on how to increase your business. You just need to open your ears and take notes!
It is better to under promise and over deliver, then every extra thing brings happiness. On average, unhappy broadcasters share their experience with 20 people or more while satisfied broadcasters share their experience with three or four people. One way to avoid the nay-sayers is to set realistic expectations from the get go and take on only broadcasters that are happy with that.
Keep this tip in mind for your clients as well!
I hope all of these tips are helpful in increasing your business and your relationship!
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